Many companies want to gain more followers or Twitter on Facebook. When it deepens a little more, it is possible that this objective is not as simple as it seems. In order to see the return of the efforts of the social networks, it is more important to have losseguidores correct that to have one ton that does not adjust to its commercial objectives.
One of the main reasons by which the companies concentrate in the numbers of followers is that the metric one is quantifiable, unlike many other measures of social networks. For example, it can be difficult to define and to rake to increase the knowledge of the brand in a monthly report.
Luckily, there are many measures of success that can follow if it knows where Search them and how to form them. We create a list of 5 measurable objectives of social networks that I can use to see your ROI in all the likes and Tweeting that beams every week.
1. It increases the traffic of references to a specific page in its website
When you are promoting a sale or a by email electronic bulletin, the yield of those efforts appears in dollars and cents. It uses the social networks to direct more traffic to the pages nails of his website. In order to measure the success, it analyzes the analysis of the website to see if the promotions of the social networks are directing to more traffic to their site or webpage.
2. It aims at a specific hearing and it increases the number of followers who agree with that criterion
For example, it is probable that a local cafeteria sees a greater return of the followers of the social networks that are that those close that is more far. In the information of the page of Facebook, it deepens in the section People to see the data exceeds where are your followers. If its company aims at a specific region, it establishes objectives to increase the followers of page in those particular areas. With the announcements of Facebook, it can establish hearings objective based on his own parameters.
3. To increase to the averages post commitment
As what it serves to have followers if they never interact with your content? It uses analysis and information to see what publications have had the greater participation in each platform and soon uses the elements of those publications in the future planning. When increasing the commitment, will have more commentaries, participation and it likes me in his publications.
You aren't safe from where finding the analytical one?
- Twitter: it initiates session in his profile and it selects Analysis in the menu
- Facebook It learns how to find and to understand Insights
- LinkedIn It accedes to the data of the page of the company of LinkedIn
4. To establish presence and to publish/regularly strategic.
Although many measures of success are related to the reactions of the followers, it is important to consider who exist objectives that can establish internally to be successful. It is difficult to win following or to direct the traffic to its website if it is not publishing in the social networks. It establishes realistic goals for the frequency, the selection of content and the monitoring of the social channels and soon fulfills them. When establishing this objective, is doing possible to reach those external objectives, as gaining followers and increasing the commitment.
5. To ask for commentaries of the clients.
The good revisions can be very influential in the mind of their clients, and can establish objectives to compile them strategically. It uses analytical of his website and general knowledge of the industry to establish objectives in specific platforms, as Yelp! or Google+. It reviews his list of clients and it asks for commentaries on these specific platforms to develop positive references for his business. The good revisions establish credibility with their potential clients since 88 percent of the consumers trust the revisions in line as much as a personal recommendation (Forbes).